11SIX24

Brand guidelines, design tokens, and downloadable assets — all in one place.

Version 1.0.0 · Updated 2026-03-27

Colors

Our core brand palette built from Pantone spot colors, plus semantic tokens for UI consistency.

Primary
#00A499
PMS 3272C
Secondary
#007377
PMS 322C
Accent
#98A4AE
PMS 7543C
White
#FFFFFF
Primary Ramp
50
100
200
300
400
500
600
700
800
900
Neutral Ramp
50
100
200
300
400
500
600
700
800
900

Logos

Click any logo to download. Available in original format.

AI
11SIX24-HEX-LOGO.ai
2.7 MB
logo/11SIX24-HEX-LOGO.png
11SIX24-HEX-LOGO.png
21.8 KB
AI
11SIX24-LOGO.ai
1.5 MB
logo/11SIX24-LOGO.png
11SIX24-LOGO.png
25.5 KB

Typography

Michroma for display and headings. Jost for body, UI, and everything else.

11SIX24 Brand
display-xl 64px 700 Michroma
11SIX24 Brand
display-lg 48px 700 Michroma
11SIX24 Brand
heading-1 36px 700 Michroma
11SIX24 Brand
heading-2 28px 600 Michroma
11SIX24 Brand
heading-3 22px 600 Jost
11SIX24 Brand
heading-4 18px 600 Jost
The quick brown fox jumps over the lazy dog.
body-lg 18px 400 Jost
The quick brown fox jumps over the lazy dog.
body 16px 400 Jost
The quick brown fox jumps over the lazy dog.
body-sm 14px 400 Jost
Caption text for metadata and helper labels
caption 12px 500 Jost
OVERLINE LABEL TEXT
overline 11px 600 Jost

Spacing

4px base unit scale for consistent rhythm across all layouts.

0px
4px
8px
12px
16px
20px
24px
32px
40px
48px
64px
80px
96px
128px

Shadows

Elevation and depth tokens for cards, modals, and interactive elements.

sm
md
lg
xl
inner
brand-glow

Border Radius

Corner rounding tokens from sharp to fully rounded.

none
0px
sm
4px
md
8px
lg
12px
xl
16px
2xl
24px
full
9999px

Brand Photos

Click any photo to view full size and download.

No brand photos uploaded yet.

Developer API

Programmatic access for Figma plugins, CI/CD, and design tooling.

GET /tokens Full W3C design token JSON
GET /tokens/:path Token subtree (e.g. /tokens/color/brand)
GET /assets List all assets (JSON)
GET /assets/:key Download asset (public)
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